Honda, Nissan And Toyota Are Planning To Sell Their Cars Online In Japan

World Desk, Amar Ujala, Tokyo

Published by: Harendra Chaudhary
Updated Wed, 13 Oct 2021 02:17 PM IST

Summary

Nissan Motor is set to introduce a new SUV this winter, which will be sold online in Japan. Toyota Motor has started such service in the US only last February.

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The trend of online shopping increased rapidly amid the Kovid-19 epidemic. Now the appearance is that many people are shopping online for expensive things like cars. Whereas earlier hardly a person would buy a car without a test drive. Seeing the new trend, Japanese car maker Honda Motor has also started the service of online sale of cars. But this has raised doubts about the role of car dealers. Till now the sale of car has been done through dealers only.

Honda started this month on October 4, the convenience of choosing the model of choice, giving a price estimate, and giving a buy deal through the smartphone itself. Honda has become the first major Japanese company to start selling cars online. According to the company’s statement, at present, this service is available only in the city of Tokyo. But gradually this service will be given in other cities of Japan as well.

Honda company said in a statement that this service will ease the new generation of buyers who do not like to go to the dealers. “The demand for online shopping is high among young shoppers,” said Sanshiro Fukao, senior fellow at the research organization Itochu Research Institute. Many young buyers say that they do not like to go to the dealers and negotiate the price there. He said that this new thinking is a challenge for the car makers. They have to decide how to provide seamless digital service to young buyers.

Nissan and Tata also followed the same path

According to the website Nikkei Asia, some other companies are also going to emulate Honda. Nissan Motor is set to introduce a new SUV this winter, which will be sold online in Japan. Toyota Motor has started such service in the US only last February. Tesla company had started this service in America before that. In view of this new trend, many companies have started cutting down on their dealerships.

According to Jake Seliger, a consultant based in the US city of Phoenix, buying a car from a laptop sitting at home is an easy process. You fill out the form and within a few weeks the car is delivered to your home. According to experts, Tesla is the world’s leading company in online car sales. He had taken this initiative in 2019 itself. It then said that it would close all its showrooms and sell only online. It actually started selling online in December last year. On the other hand, Chinese luxury car maker Link & Co is using a different method of car sales. She calls her showroom a club. He has tried to make clubs a place of community gathering. There are music festivals. Retail shops and coffee lounges have been set up. This is how she is trying to attract customers there.

Expansion

The trend of online shopping increased rapidly amid the Kovid-19 epidemic. Now the appearance is that many people are shopping online for expensive things like cars. Whereas earlier hardly a person would buy a car without a test drive. Seeing the new trend, Japanese car maker Honda Motor has also started the service of online sale of cars. But this has raised doubts about the role of car dealers. Till now the sale of car has been done through dealers only.

Honda started this month on October 4, the convenience of choosing the model of choice, giving a price estimate, and giving a buy deal through the smartphone itself. Honda has become the first major Japanese company to start selling cars online. According to the company’s statement, at present, this service is available only in the city of Tokyo. But gradually this service will be given in other cities of Japan as well.

Honda company said in a statement that this service will ease the new generation of buyers who do not like to go to the dealers. “The demand for online shopping is high among young shoppers,” said Sanshiro Fukao, senior fellow at the research organization Itochu Research Institute. Many young buyers say that they do not like to go to the dealers and negotiate the price there. He said that this new thinking is a challenge for the car makers. They have to decide how to provide seamless digital service to young buyers.