New Delhi38 minutes ago
India will face Pakistan in the T20 World Cup on 24 October. On the scale of thrill, pressure and popularity, this match is called the pre-final final. ICC tries that in every tournament there should be at least 1 encounter between these two teams. This match is very profitable for ICC. Along with this, the excitement of the fans about the tournament is also at its peak. Let’s start the story with a short video promo of our on T20 World coverage-
Broadcasters demand for India-Pakistan match
The ICC sells the broadcast rights of its tournaments at a very high price. Star Sports bought the rights of all ICC events to be held from 2015 to 2023 for $198 million (about Rs 14.8 thousand crore). Broadcasters have a demand that the ICC must keep at least one India-Pakistan match in the schedule of every tournament. Advertisement slots for this match are sold at a higher price than for other matches.
Highest viewership of this match
In ICC events, sometimes the global viewership of an India-Pakistan match exceeds that of the final. According to the ICC, the India-Pakistan match in the 2019 ODI World Cup was watched by 273 million unique viewers worldwide on their respective TV sets. Of these, 233 million viewers were from India. Apart from this, 5 crore people watched this match on the online medium.
Broadcaster earns more than 100 crores from 1 match
In the 2019 ODI World Cup, official broadcaster Star Sports sold 10-second ad slots for the India-Pakistan match for Rs 25 lakh. At the same time, for other matches in India, this rate was Rs 16 to 18 lakhs. Not only were all the slots booked in spite of such a high price, in the last moments, Star had raised the price even more. The star earned more than Rs 100 crore from the India-Pakistan match in 2019.
17 clashes in 29 years
India and Pakistan have had 17 clashes in the last 29 years, including the three major ICC events, the ODI World Cup, the T20 World Cup and the Champions Trophy. In an ICC tournament, both the teams had come face to face for the first time in the 1992 ODI World Cup. The last match took place in the 2019 ODI World Cup.
Every tournament clashed since 2012
The ICC tried to capitalize on the India-Pakistan rivalry in every tournament, right from the 2012 T20 World Cup. Earlier, there was no deliberate attempt to keep the two teams competing in the group stage. These two teams have faced each other in every ICC tournament since 2012.